Most small businesses and non-profits struggle when it comes to talking about themselves. They're overwhelmed by options and strategies and technology, and fall into a trap where they think if they only talk about themselves more and more and more, people will share their passion. Here's a tip...that doesn't work.
Can you define what you do in a clear and compelling way?
Does your website have dozens of options with no clear path?
Is your follow-through non-existent or limited to newsletters?
Are you using social media without knowing if it works?
Does your website do more "telling" than "showing"?
Fortunately, 2000 years of storytelling shows a better way!
Three options to get you on the right path...
Reframe the way your team thinks and writes about what you do with an immersion in story theory and process.
Using story is more than just being able to tell good stories...it's using time-tested principles of storytelling to change both your messaging and the strategy for reaching your most valuable customers or donors.
It engages customers and donors in their own life experience, encouraging them to be their best selves...with the help of your organization